REX (ZANUSSI) SUPERAUTOMATIC 290 YEAR 1964.

 

 The REX (ZANUSSI)  SUPERAUTOMATICA 290 washing machine describes a 5kg front loading washing machine, with a rotary drum, comprising a chassis that supports a cylindrical washing tub inside which there is mounted a rotary inox steel drum with a horizontal axis. The washing tub intended to contain a liquid soap, and a drum with perforated walls for containing the clothes to be washed, and which is rotationally mounted inside the washing tub and driven by an electric motor to rotate in both directions with respect to an axis that is substantially horizontal or slightly tilted with respect to a horizontal direction. Generally, this type of machine can rotate the drum at a fast speed in order to drain the clothes contained inside by spinning them.

The tub is attached to the chassis by springs or dampers and linking rods provided with shock absorbres od idraulic type.
The chassis structure frame is made up of resistant elements including metallic plate elements shaped by cutting and folding, assembled and joined together by screw or deformation attachment devices, or by welding. The machine is an example of a chassis holding parts structure instead of a normal steel sheet cube chassis of the self holding type like many other machines.

Above the top a soap dispenser is placed with both prewash amd wash section to automatically feed them at program request.

The REX (ZANUSSI)  SUPERAUTOMATICA 290 washing machine includes a cabinet , a control panel assembly disposed at front portion of a front side of the cabinet , and a knob assembly  mounted on the control panel assembly to set a washing cycle.

• The time or device is a HOLZER AT96 (Invented by Walter Holzer) and is developed in such a way that it is possible to switch the program contacts exactly in a preselected sequence, according to a preselected program. It is also possible to have the selection of further program sections take place easily, eg. by pressing buttons  selectors. The primary feature of this invention is to be seen in providing a pulse device which assigns various periods of times to various program sections of a program "control system ". It is a further object of this invention, to provide shortvand long switching times in a program cycle. A further object of this invention is to change the program without altering the control itself, by changing the pulse duration or pulse times. It is also made possible to change whole sections of the control program by a corresponding pre-selection. The system therefore brings to a virtually infinite number of combination of programming sequences even by user choice time by time.

• It has a pretty unique programming approach were other fabricants have proposed after other automatic washers type with rotary timers. An example was the Italian CASTOR Queenmatic with one rotary timer knob used for even switch ON OFF the machine.

To operate the machine, it is therefore only necessary, to press each eligible pushbutton, whereupon the machine performs automatically the appropriate wash program.

 To start a washing program according to load, you have to push the corresponding button and then press the "Avviamento" button to wake up the timer which starts running and performs the search to automatically run all needed sequences, indicating on a neon lamps scala with a left to right moving sequence of lamps on and off  the performed pre washing, washing, rinsing, spin operations of the machine in real time. A further red neon lamp on the left side (pictured as "Riscaldamento" =Heating) indicates when the machines heats up the water at temperatures from 30 to 95° degree.

  Eventually unwanted, by an user, parts of the washing program may be cutted out or skipped pushing one more time the "Avviamento" button until the program progress indicator lamps moves on the desired position. This allows to create personalized programs by skipping parts until the user will do so.

The direct competitor to this kind here above machine was the MIELE 420 and after model MIELE 421  in which one rotatable knob was used to perform program operation choice and power on and off; and IGNIS K563 with also features pushbuttons.

• The machine may be water feeded with warm and cold or only cold water or mixed.
•  The REX (ZANUSSI)  SUPERAUTOMATICA 290 washing machine has 3 independent water levels.
• The REX (ZANUSSI)  SUPERAUTOMATICA 290 washing machine has 4 water indipendent temperatures.
  

• It has 01 resistors of 2000W  to warm up water and the timer stops advancing until requested temperature is reached, in the mean time cadences of wash revolutions are set up accordigly to wash & pause.
  

• Drain pump is electrical and it's directly mounted on the bottom side of the chassis in a sump incorporating a filter. 

 

• The The REX (ZANUSSI)  SUPERAUTOMATICA 290 has an apparatus with electromagnet door locking device, giving a wide safety guarantee, as it locks the door before starting the machine, keeping the locking action throughout the entire operation of the machine and after interruption of the current until any rotating member is completely standstill.
  Furthermore, the door locking device according to the present invention has also the function of switch series connected to the door, so as to avoid closure of the machine actuating circuits if the door is not perfectly closed, and this device is placed in a position which cannot be reached by the user so that it is absolutely impossible to actuate the machine, even voluntarily, with the door open.
  

The SUPERAUTOMATICA 290  is one of a  real  example of how Italian and European Industry have had a great value for their products and their workplaces........ indeed.....that industry was, in the years after, sinked and destroyed and brought to shit by Politics and Global ass economies, combined toghether, to create an overall radical chic money drop rise up consumerism landing to a Nowhere land of supreme confusion and money idealism Idiocy all without any identity, personality, humanity and soul.

  Zanussi was an Italian producer of home appliances that in 1984 was bought by Electrolux . Zanussi is a leading brand for domestic kitchen appliances in Europe. Products have been exported from Italy since 1946.

The Zanussi Company began as the small workshop of Antonio Zanussi in 1916. The enterprising 26-year-old son of a blacksmith in Pordenone in Northeastern Italy began the business by making home stoves and wood-burning ovens.
After his father death in 1946 “Lino Zanussi” became the President of the company.
In the early 1970s Zanussi sold a lot in the UK and for some time after under the “Zoppas” brand, name which had been acquired, making Zanussi the first largest Italian appliance maker. They also produced washing machines Hotpoint for Hotpoint at this time which were very reliable and highly rated by users and engineers.
In the late 1970s and into the early 1980s the company had a range of washing machines which used an induction motor with a clutch pulley system. Again this range proved extremely popular and very reliable.
During this period Zanussi Professional, the catering range of appliances for commercial use, became a separate division in its own right.
In the early 1980s Zanussi launched the Jetsystem washing machine range to great acclaim whilst at the same time running the “Appliance Of Science” advertising campaign which is acknowledged as one of the most successful marketing campaigns of all time, in fact still remembered by many today. This gave the brand the impression of being forward thinking and innovative.
Zanussi has recently been rebranded as Zanussi-Electrolux in line with many other Electrolux brand names. Since that time many Zanussi appliances share common components and parts with the rest of the Electrolux range, primarily Electrolux, Tricity Bendix and AEG although it is worth noting that the “John Lewis” branded machines sold by the John Lewis Partnership in the UK are effectively rebranded Zanussi appliances.
In the late 1980s Zanussi launched the split tank design known as the “Nexus Tub” design which endures to this day with little change. The tub, base and certain other parts are made from a plastic material known as “Carboran” which can be re-used several times if recycled. To this day neither Zanussi or Electrolux has provided any way to return this material for recycling purposes.

Up until the end of the 1980s Zanussi service was run from Slough and was a network of independent repairers who gave an unparalleled service level. It is generally acknowledged within the industry that this service network was the best that there has ever been in the UK.
In the early 1990s Electrolux instigated amalgamating all its UK brands under one service entity. This entity was split, dependent on region, between the Zanussi service agents and the local Electrolux Service Centre. In general those in a high population density area where given to the Electrolux employed centres. Tricity Bendix, Electrolux and AEG as well as Zanussi were all to be serviced by the one network.
This was changed in the late 1990s and early 2000s as Electrolux sold or gave away the regional service centres, generally to the existing management or to area managers to run as independent businesses.
This service network was rebranded and became Service Force which still exists today but is, once again, all operated by independent service companies who repair and supply spare parts for all of the brands.................


 ..........................when the president Lino Zanussi died in a plane crash in June 1968 - Zanussi
Industries was the first Italian manufacturer of white goods and employs approximately 13000 employees.

When the Zanussi group of Pordenone lives a first phase of  financial stress then Lamberto Mazza, who succeeded Lino Zanussi, decides to liquidate some social funds with share capital held by Guido Zanussi  causing an outlay of 16 billion lire of that era.

Despite the Huge outlay to cope with such a withdrawal, the group aquired, in the course of 1970, competitor like Zoppas the other big Italian manufacturer of household appliances, which was,
significantly in debt due of an acquisition of Triplex in Solarolo and a construction of the new plant in Susegana.

The Zoppas, whose factories were located in Conegliano Veneto (TV), has a history quite similar to Zanussi: it is in fact founded by Ferdinand Zoppas in 1926 as an artisan company repair of wood-burning stoves and then spread widely and rapidly under the leadership of his sons Augusto and Gino.

Zanussi president, Lamberto Mazza, alleged a plan to achieve an optimal size to compete at the European level if not the world, strengthening the shares held by Zanussi on the Italian market to avoid  the entry of foreign competitors (in particular the U.S. Westinghouse).

The Financial stress imposed on Zanussi by acquisition of Zoppas and, simultaneously, the increase in the incidence both of labor costs and reasons of rise up of activity intensity (In the space of a short pass from 13,000 employees to 24,000 units?)  is faced with:

a. the sale to the German AEG-Telefunken
an amount equal to 25.01% of the Zanussi S.p.A.
(The operational holding company of the group)

(The share of ownership AEG-Telefunken is subsequently recognized in 1978 by Voet-Alpine.)


b. to loans from Italian Istituto Mobiliare
(IMI);

c.
about a loan of about two hundred million marks
disbursed in 1974 from Dresden Bank.

The union conflicts, the impact of labor costs (in 1974 Zanussi occupies nearly 31,000 employees), the Debt contract with institutions credit and the first oil shock induce Lamberto Mazza to start a rapid process of diversification The core of this strategy is, however, the belief that the market of appliance White has come to its stage of maturity, with a saturation level  and the consequent reduction of typical viability.

Therefore, in this back of years Zanussi invests substantial financial resources to acquiring control of businesses;

(The process of growth of Zanussi,  nevertheless sees the creation of new realities companys as a result of corporate spin-offs.

Considering, for example,

Zanussi Grandi Cucine SpA, Zanussi Grandi Impianti
SpA, Air Zanussi SpA, Zanussi Components for Construction SpA, the Industrialised Building ZanussiFarsura SpA to subsidiaries Iberian Zinsa-Zanussi Industrial SA Compania SA and Industrias Electrodomesticas,
and Lastly Anglo-Saxon Iaz International Ltd., was established in 1979
well as the company insurance and financial intermediation
group, called Infinas S.p.A.) with few exceptions   activities not related with the core business.

In particular, remembering the concentrations of corporate sectors relating to paper (Paper Mill Galvani SpA, Cartopiave SpA and subsidiaries Cartosud and Silica), electronic (Ducati Electrical, Electronics-Inelco), construction (Seicom-Building for Integrated Components SpA), metallurgical (Smalteria and Metallurgical Veneta SpA), hotel (Borsa SpA) of furniture (Galvani Porcelain SpA, Sambuceto SA, Meson's Spring SpA SpA and its subsidiaries and Pagnucco SpA), components (Ilpea Gomma SpA), photographic equipment ( Fotomec San Marco SpA) of entertainment
(Udinese Calcio SpA) and solar photovoltaics.

(The investments of Zanussi happenned sometimes even in the indirect form
 which is made through the CISVE (Industrial Consortium
Economic Development), founded by Lamberto Mazza in quality of
President of the association of Industrialists of Pordenone, as well, since 1978, through the Industrial Finance SpA, a company financial system constituted specifically for that.)

the Organization Company is  formed in a matrix in which the divisional activities and  are then grouped into the following sections:

1.apparatus for heating;
2.components for Building;
3.solar panels;
4.apparatus Idronet (for potability of the water);
5.components;
6.apparatus different from electronic television sets.

But when the financial situation Worsened in 1983,
Zanussi family the shareholder majority, distrusted Lamberto Mazza replacing him
initially with Umberto Cuttica, former manager of FIAT,
then later with Gianfranco Zoppas, husband of Antonia Zanussi and son Lino.

The corporate reorganization plan was then prepared by the new management and was designed to focus the now scarce financial resources in the core business of group, to continue or to divest a number of activities not closely related ( Air Zanussi, Zanussi Construction Industrialized, Zanussi Electronics, Paper Mill Galvani,Pagnucco, Fotomec, New Cartopiave) , thus preparing the field for the sale of the Entire group to Electrolux, the Swedish multinational leader in field of white goods.


Stern / REX / Zanussi / Seleco (WAS) is an electronics company based in Pordenone, Friuli Venezia Giulia, Italy. It is part of Super//Fluo, who bought the rights in August, 2006, along with Brionvega and Imperial.


Sèleco was born as in 1965 as a spin-off from the home appliances maker Zanussi. In the first years of his life, Seleco produced almost black and white televisions with the Zanussi or Rex brand. The company was being sold in 1984, and was first acquired by Gian Mario Rossignolo. He first became president and then main stockholder.
During the 1980s, the company launched worldwide marketing campaigns and began sponsoring some of the most famous Italian soccer team, such as Lazio A.S..
During the '90s, the company was mainly concentrated on the production of pay-tv decoders, but in 1993 suffered from a loss of competitivity. With the intent to reshape its position and to get gave new life to the company, Gian Mario Rossignolo bought Brionvega from the Brion family, the founder. This attempt get to nowhere, so the company was forced to declare failure in 1997. During the years, Sèleco has passed through ups and downs, at the end being overcome by the continuous changes in the electronics world.
After the crack-down, the company and all its interests were bought by the Formenti family. That gave life to the Seleco-Formenti Group, owner of the rights for the brands Sèleco, Rex, Phonola, Imperial, Stern, Phoenix, Televideon, Kerion and Webrik.
The Formenti family re-launched the company with the production of CRT-TVs. In 2000, the company suffered of a strong crisis, following the price dumping made by Turkish manufacturers. That seems to led to end of the Sèleco and Brionvega story, as the Sèleco-Formenti Group was forced to liquidation.
In 2004, the rights for the radio branch were bought by Sim2 Multimedia, and all the television interests (for the brands Sèleco, Brionvega and Imperial) were acquired by Super//Fluo in August 2006.

THIS INDUSTRY IS TODAY DEAD !!!!