THE AEG (ZANUSSI) LAVAMAT 400F describes a front loading washing machine, with a rotary drum, comprising a chassis that supports a cylindrical washing tub inside which there is mounted a rotary inox steel drum with a horizontal axis. The washing tub intended to contain a liquid soap, and a drum with perforated walls for containing the clothes to be washed, and which is rotationally mounted inside the washing tub and driven by an electric motor to rotate in both directions with respect to an axis that is substantially horizontal or slightly tilted with respect to a horizontal direction. Generally, this type of machine can rotate the drum at a fast speed in order to drain the clothes contained inside by spinning them.
AEG HISTORY
Allgemeine Elektricitäts-Gesellschaft Aktiengesellschaft (AEG) (German: "General electricity company") was a German producer of electrical equipment founded in 1883 by Emil Rathenau. The company was headquartered in Frankfurt am Main, Germany.
In 1967 AEG joined with her subsidiary Telefunken AG creating Allgemeine Elektricitäts-Gesellschaft AEG-Telefunken. In 1985 Daimler-Benz purchased the AEG-Telefunken Aktiengesellschaft, which was renamed to AEG Aktiengesellschaft again, and wholly integrated the company in 1996 into Daimler-Benz AG (1998:DaimlerChrysler). The remains of the AEG became part of Adtranz and Deutsche Aerospace (1998: DASA, today EADS). By 1996 the AEG company no longer existed.
After acquiring the household subsidiary AEG Hausgeräte GmbH of AEG in 1994, in 2005 Electrolux bought the rights to the brand name AEG and now uses it on some of its products. As of 2009, the AEG name is also licensed to various companies.
In 1883 Emil Rathenau created in Berlin the Deutsche Edison-Gesellschaft für angewandte Elektricität, which name changed in 1887 to Allgemeine Elektricitäts-Gesellschaft. Initially producing electrical equipment (light bulbs, motors and generators etc.), the company soon became involved in AC electrical transmission systems. In 1907 Peter Behrens, was appointed as artistic consultant to AEG. This led to the creation of the company's initial corporate identity, with products and advertising sharing common design features.
Behrens embodied a wide range of visionary talents. A Renaissance man in the true sense of the word, he moved with ease between several disciplines: painting, graphic design, architecture, and furniture design. Behrens worked with, and was an inspiration to, some of the biggest names in Modernism, including one Walter Gropius, founder of the Bauhaus school.
When Behrens came to AEG, he brought with him a simple but powerful design philosophy that was to be the enduring hallmark of the AEG company and its products.
The paradigm shift that Behrens effected in AEG and in the self-conception of German industrial design as a whole was based on the notion of developing electrical household appliances with an eye both to aesthetics and the specific function of the object. To quote Behrens himself: "Design is not about decorating functional forms - it is about creating forms that accord with the character of the object and that show new technologies to advantage."
But product design was just the beginning. Behrens went on to embed himself and his design approach in the entire corporate culture. He designed factories that were tailored to the individual requirements of AEG and its workers; he created not only the company logo, but the company's whole corporate identity, including numerous advertising campaigns.
In today's world, we are surrounded by strong, easily-recognisable brands. It was not always like this.
It was Behrens' creativity that first established the "corporate identity" concept as the basic element of the philosophy of an industrial company and its brands.
So it is no surprise that Behrens changed the form of functional objects in a way that is still visible today - in the outstanding concepts developed by top designers at AEG.
The AEG design team combines a range of creative talents. Each person brings his or her own unique influences to the table, but all work together towards Peter Behrens' goal of designing every electrical product to be "perfect in form and function". 100 years after Peter Behrens first joined the company, this powerful source of inspiration is still alive and vibrant - and still bringing forth a whole range of impressive innovations.
Water treatment is one recent example. This new and exciting range of products, launched in January 2009, introduces not only innovative items such as water filtration and purification but also a new level of design on both the products and the packaging.
Another example is our new line of telecommunication products such as: the DECT phone, Cromo, which offers a photo-phonebook, or the mobile phone, Fono, a simple and easy to use device with elegant design and functions like emergency call and SMS functions. The focus on design is also manifested by Colombo, a DECT phone that received the 2009 "iF product design award".
These are products designed for the 21st century, inspired by an outstanding figure in the history of Germany and of AEG: Peter Behrens - the founder of industrial design and the spiritual father of today's AEG design team.
The company expanded in the first half of the 20th century, and is credited with a number of firsts and inventions in the electrical engineering field. During the same period it entered the automobile and airplane markets. Electrical equipment for railways was also produced during this time, starting a long history of supplying the German railways with electrical equipment.
After the black period of the Second World War, the company lost those businesses located in the eastern part of Germany. After a merger in 1967 the company was renamed Allgemeine Elektricitäts-Gesellschaft AEG-Telefunken (from 1979 on only AEG-Telefunken). The company experienced financial difficulties during the 1970s, resulting in the sale of some of its assets; in 1983 the consumer electronics division Telefunken Fernseh und Rundfunk GmbH was sold. In 1985 the company re-took the name AEG and the remainder of the company was acquired by Daimler-Benz; the parts that remained were primarily related to electric power distribution and electric motor technology. Under Daimler-Benz ownership, the former AEG rump companies eventually become part of the newly named Adtranz in 1995. In 1996, AEG as a manufacturing company ceased to exist.
1887
AEG is founded in Berlin by Emil Rathenau. It all starts with a few patents which Emil had bought from the American inventor Thomas Edison. The first product produced under the AEG brand is electric light bulbs.
1898
AEG introduces the first transportable drilling machine.
1907
Peter Behrens is appointed Artistic Consultant at AEG and becomes the world's first industrial designer.
1938
AEG introduces its first electric locomotive.
1958
The birth of the first fully-automatic washing machine - the LAVAMAT.
1976
AEG brings the first fully-electronic oven to the market.
1989
AEG expands into identification systems such as transponders for tracking goods or animal identification.
1994
AEG launches its first outdoor applications for LCD information systems used at many railways stations, airports, and on buses. However, AEG had utilized LCD technology as early as 1970.
2009
Over 100 years of inspiration are behind us. The next 100 are just beginning!
Zanussi was an Italian producer of home appliances that in 1984 was bought by Electrolux . Zanussi is a leading brand for domestic kitchen appliances in Europe. Products have been exported from Italy since 1946.
The Zanussi Company began as the small workshop of Antonio Zanussi in 1916. The enterprising 26-year-old son of a blacksmith in Pordenone in Northeastern Italy began the business by making home stoves and wood-burning ovens.
After his father death in 1946 “Lino Zanussi” became the President of the company.
In the early 1970s Zanussi sold a lot in the UK and for some time after under the “Zoppas” brand, name which had been acquired, making Zanussi the first largest Italian appliance maker. They also produced washing machines Hotpoint for Hotpoint at this time which were very reliable and highly rated by users and engineers.
In the late 1970s and into the early 1980s the company had a range of washing machines which used an induction motor with a clutch pulley system. Again this range proved extremely popular and very reliable.
During this period Zanussi Professional, the catering range of appliances for commercial use, became a separate division in its own right.
In the early 1980s Zanussi launched the Jetsystem washing machine range to great acclaim whilst at the same time running the “Appliance Of Science” advertising campaign which is acknowledged as one of the most successful marketing campaigns of all time, in fact still remembered by many today. This gave the brand the impression of being forward thinking and innovative.
Zanussi has recently been rebranded as Zanussi-Electrolux in line with many other Electrolux brand names. Since that time many Zanussi appliances share common components and parts with the rest of the Electrolux range, primarily Electrolux, Tricity Bendix and AEG although it is worth noting that the “John Lewis” branded machines sold by the John Lewis Partnership in the UK are effectively rebranded Zanussi appliances.
In the late 1980s Zanussi launched the split tank design known as the “Nexus Tub” design which endures to this day with little change. The tub, base and certain other parts are made from a plastic material known as “Carboran” which can be re-used several times if recycled. To this day neither Zanussi or Electrolux has provided any way to return this material for recycling purposes.
Up until the end of the 1980s Zanussi service was run from Slough and was a network of independent repairers who gave an unparalleled service level. It is generally acknowledged within the industry that this service network was the best that there has ever been in the UK.
In the early 1990s Electrolux instigated amalgamating all its UK brands under one service entity. This entity was split, dependent on region, between the Zanussi service agents and the local Electrolux Service Centre. In general those in a high population density area where given to the Electrolux employed centres. Tricity Bendix, Electrolux and AEG as well as Zanussi were all to be serviced by the one network.
This was changed in the late 1990s and early 2000s as Electrolux sold or gave away the regional service centres, generally to the existing management or to area managers to run as independent businesses.
This service network was rebranded and became Service Force which still exists today but is, once again, all operated by independent service companies who repair and supply spare parts for all of the brands.................
..........................when the president Lino Zanussi died in a plane crash in June 1968 - Zanussi
Industries was the first Italian manufacturer of white goods and employs approximately 13000 employees.
When the Zanussi group of Pordenone lives a first phase of financial stress then Lamberto Mazza, who succeeded Lino Zanussi, decides to liquidate some social funds with share capital held by Guido Zanussi causing an outlay of 16 billion lire of that era.
Despite the Huge outlay to cope with such a withdrawal, the group aquired, in the course of 1970, competitor like Zoppas the other big Italian manufacturer of household appliances, which was,
significantly in debt due of an acquisition of Triplex in Solarolo and a construction of the new plant in Susegana.
The Zoppas, whose factories were located in Conegliano Veneto (TV), has a history quite similar to Zanussi: it is in fact founded by Ferdinand Zoppas in 1926 as an artisan company repair of wood-burning stoves and then spread widely and rapidly under the leadership of his sons Augusto and Gino.
Zanussi president, Lamberto Mazza, alleged a plan to achieve an optimal size to compete at the European level if not the world, strengthening the shares held by Zanussi on the Italian market to avoid the entry of foreign competitors (in particular the U.S. Westinghouse).
The Financial stress imposed on Zanussi by acquisition of Zoppas and, simultaneously, the increase in the incidence both of labor costs and reasons of rise up of activity intensity (In the space of a short pass from 13,000 employees to 24,000 units?) is faced with:
a. the sale to the German AEG-Telefunken
an amount equal to 25.01% of the Zanussi S.p.A.
(The operational holding company of the group)
(The share of ownership AEG-Telefunken is subsequently recognized in 1978 by Voet-Alpine.)
b. to loans from Italian Istituto Mobiliare
(IMI);
c.
about a loan of about two hundred million marks
disbursed in 1974 from Dresden Bank.
The union conflicts, the impact of labor costs (in 1974 Zanussi occupies nearly 31,000 employees), the Debt contract with institutions credit and the first oil shock induce Lamberto Mazza to start a rapid process of diversification The core of this strategy is, however, the belief that the market of appliance White has come to its stage of maturity, with a saturation level and the consequent reduction of typical viability.
Therefore, in this back of years Zanussi invests substantial financial resources to acquiring control of businesses;
(The process of growth of Zanussi, nevertheless sees the creation of new realities companys as a result of corporate spin-offs.
Considering, for example,
Zanussi Grandi Cucine SpA, Zanussi Grandi Impianti
SpA, Air Zanussi SpA, Zanussi Components for Construction SpA, the Industrialised Building ZanussiFarsura SpA to subsidiaries Iberian Zinsa-Zanussi Industrial SA Compania SA and Industrias Electrodomesticas,
and Lastly Anglo-Saxon Iaz International Ltd., was established in 1979
well as the company insurance and financial intermediation
group, called Infinas S.p.A.) with few exceptions activities not related with the core business.
In particular, remembering the concentrations of corporate sectors relating to paper (Paper Mill Galvani SpA, Cartopiave SpA and subsidiaries Cartosud and Silica), electronic (Ducati Electrical, Electronics-Inelco), construction (Seicom-Building for Integrated Components SpA), metallurgical (Smalteria and Metallurgical Veneta SpA), hotel (Borsa SpA) of furniture (Galvani Porcelain SpA, Sambuceto SA, Meson's Spring SpA SpA and its subsidiaries and Pagnucco SpA), components (Ilpea Gomma SpA), photographic equipment ( Fotomec San Marco SpA) of entertainment
(Udinese Calcio SpA) and solar photovoltaics.
(The investments of Zanussi happenned sometimes even in the indirect form
which is made through the CISVE (Industrial Consortium
Economic Development), founded by Lamberto Mazza in quality of
President of the association of Industrialists of Pordenone, as well, since 1978, through the Industrial Finance SpA, a company financial system constituted specifically for that.)
the Organization Company is formed in a matrix in which the divisional activities and are then grouped into the following sections:
1.apparatus for heating;
2.components for Building;
3.solar panels;
4.apparatus Idronet (for potability of the water);
5.components;
6.apparatus different from electronic television sets.
But when the financial situation Worsened in 1983,
Zanussi family the shareholder majority, distrusted Lamberto Mazza replacing him
initially with Umberto Cuttica, former manager of FIAT,
then later with Gianfranco Zoppas, husband of Antonia Zanussi and son Lino.
The corporate reorganization plan was then prepared by the new management and was designed to focus the now scarce financial resources in the core business of group, to continue or to divest a number of activities not closely related ( Air Zanussi, Zanussi Construction Industrialized, Zanussi Electronics, Paper Mill Galvani,Pagnucco, Fotomec, New Cartopiave) , thus preparing the field for the sale of the Entire group to Electrolux, the Swedish multinational leader in field of white goods.
Stern / REX / Zanussi / Seleco (WAS) is an electronics company based in Pordenone, Friuli Venezia Giulia, Italy. It is part of Super//Fluo, who bought the rights in August, 2006, along with Brionvega and Imperial.
Sèleco was born as in 1965 as a spin-off from the home appliances maker Zanussi. In the first years of his life, Seleco produced almost black and white televisions with the Zanussi or Rex brand. The company was being sold in 1984, and was first acquired by Gian Mario Rossignolo. He first became president and then main stockholder.
During the 1980s, the company launched worldwide marketing campaigns and began sponsoring some of the most famous Italian soccer team, such as Lazio A.S..
During the '90s, the company was mainly concentrated on the production of pay-tv decoders, but in 1993 suffered from a loss of competitivity. With the intent to reshape its position and to get gave new life to the company, Gian Mario Rossignolo bought Brionvega from the Brion family, the founder. This attempt get to nowhere, so the company was forced to declare failure in 1997. During the years, Sèleco has passed through ups and downs, at the end being overcome by the continuous changes in the electronics world.
After the crack-down, the company and all its interests were bought by the Formenti family. That gave life to the Seleco-Formenti Group, owner of the rights for the brands Sèleco, Rex, Phonola, Imperial, Stern, Phoenix, Televideon, Kerion and Webrik.
The Formenti family re-launched the company with the production of CRT-TVs. In 2000, the company suffered of a strong crisis, following the price dumping made by Turkish manufacturers. That seems to led to end of the Sèleco and Brionvega story, as the Sèleco-Formenti Group was forced to liquidation.
In 2004, the rights for the radio branch were bought by Sim2 Multimedia, and all the television interests (for the brands Sèleco, Brionvega and Imperial) were acquired by Super//Fluo in August 2006.
THIS INDUSTRY IS TODAY DEAD !!!!
